Industrial Marketers Faced with Impact of Rising Prices

| March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

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Direct Mail Is Alive and Well – PURL Marketing

| December 14, 2009

Not exactly new but maybe new to you, PURL, which stands for personalized url (web page address or domain name), is a measurable way of personalizing and tracking direct mail campaigns using the power and flexibility of the internet. How It Works The first order of business is to segment your mailing list so you [...]

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