Why Marketing Mix is Important

| May 12, 2011

I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]

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Effective Marketing Strategy to Combat Decline in Sales

| January 18, 2010

According to the December 2009 ISM Report on Business: “The seven industries reporting contraction in December — listed in order — are: Wood Products; Nonmetallic Mineral Products; Miscellaneous Manufacturing; Plastics & Rubber Products; Chemical Products; Printing & Related Support Activities; and Fabricated Metal Products.”  It’s tough to be left out of the growth that everyone [...]

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