Industrial Marketers Faced with Impact of Rising Prices

| March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

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Why Keyword Research Is Important

| July 29, 2010

The deeper your understanding of your customers, and those target audience groups you wish to persuade to become your customers, the stronger your communications with them will be. Your target audience groups have very particular ways of communicating what they need from you. They use specific language to refer to those needs when they speak [...]

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Globalspec’s Trends in Industrial Marketing 2010: What This Means for Industrial Marketers

| July 1, 2010

Globalspec’s recent survey Trends in Industrial Marketing 2010: How Manufacturer’s Are Marketing Today doesn’t reveal any surprises but it points to the continuing trend to move marketing initiatives from offline where“25% are decreasing trade magazine advertising and 24% are decreasing use of printed directories,” to online where the “majority of manufacturers (51%) are increasing the [...]

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