TIN RSS GlobalSpec RSSIndustrial Web Solutions Marketing Team | July 29, 2010
The deeper your understanding of your customers, and those target audience groups you wish to persuade to become your customers, the stronger your communications with them will be. Your target audience groups have very particular ways of communicating what they need from you. They use specific language to refer to those needs when they speak [...]
Industrial Web Solutions Marketing Team | July 1, 2010
Globalspec’s recent survey Trends in Industrial Marketing 2010: How Manufacturer’s Are Marketing Today doesn’t reveal any surprises but it points to the continuing trend to move marketing initiatives from offline where“25% are decreasing trade magazine advertising and 24% are decreasing use of printed directories,” to online where the “majority of manufacturers (51%) are increasing the [...]
Industrial Web Solutions Marketing Team | June 4, 2010
Manufacturing and the overall economy continued to expand in May according to the latest Manufacturing ISM Report on Business. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee, states that the “rate of growth as indicated by the PMI is driven by continued strength in new orders and [...]
