Google Product Search and the Industrial Marketer’s Missed Opportunities

| February 17, 2011

Although it was introduced back in September, 2009, many industrial distributors and resellers who sell products that do not need to be quoted are not yet taking advantage of shopping feeds through Google Product Search and the Google Merchant Center. The Google Merchant Center is a website where you can upload and manage your product [...]

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Industrial Marketers and YouTube

| February 15, 2011

YouTube attracts a vast audience of viewers and account holders. It is no longer merely the place to watch fearless folk perform stupid tricks that break their bones or observe the wide array of weird animals inhabiting the nether regions of our strange and interesting planet. Manufacturers, integrators, and resellers of industrial equipment and solutions [...]

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Why Hire a Professional for SEM and PPC Management

| February 3, 2011

Have you ever started a home renovation project thinking you could save some money by doing it yourself only to discover that being a carpenter is really a skill? And the project ends up taking more time and costing you more money because the professional carpenter has to fix the mess you made? Just like [...]

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