Profits Up 15% During a Recession! Can the Industrial Sector Learn from Apple?
Industrial Web Solutions Marketing Team | July 24, 2009
Jessica Mintz’s recent article reports that Apple enjoyed a 15% increase in profits for their third quarter, representing a revenue increase in every region including the US and Europe for both its laptop and iPhone sales. So how did they do this during a recession? Two significant marketing initiatives appear to be responsible for Apple’s [...]
