Industrial Web Solutions Marketing Team | September 6, 2011
In order to successfully reach your potential customers you have to address their current interests and wants. So how do you determine what those are? A good place to start is with comprehensive research into the keywords and phrases they use to search. The keywords and phrases used by your target audience groups to search [...]
Industrial Web Solutions Marketing Team | August 31, 2011
A case study is one of the strongest tools in your sales kit to demonstrate to potential clients how you can help them. I am not talking about a brief four or five paragraph outline of a job you did. I am speaking of an in-depth, step-by-step illustration of how your client was able to [...]
Industrial Web Solutions Marketing Team | May 12, 2011
I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]
