Industrial Web Solutions Marketing Team | July 1, 2010

Globalspec’s recent survey Trends in Industrial Marketing 2010: How Manufacturer’s Are Marketing Today doesn’t reveal any surprises but it points to the continuing trend to move marketing initiatives from offline where“25% are decreasing trade magazine advertising and 24% are decreasing use of printed directories,” to online where the “majority of manufacturers (51%) are increasing the [...]

Category: Sales, Websites, email marketing, industrial marketing, manufacturing, social networking, web analytics | No Comments »
Tags: email marketing, facebook, Globalspec Trends in Industrial Marketing 2010, industrial marketers, industrial marketing, linkedin, metrics, performanc-based, social media, website tracking, wenb analytics

Industrial Web Solutions Marketing Team | June 17, 2010

Why do you read the news or your trade journal? For that matter why do you watch television or rent a movie? Content. You want to experience the content that the source provides you. Yahoo certainly understands the power of content and has been engaged in efforts to acquire a partnership with the Huffington Post, [...]

Category: Technology, brand management, content targeting, industrial marketing, mobile web marketing, networking, newsletter marketing, online marketing, professional networking, social networking | 1 Comment »
Tags: blogs, facebook, huffington post, linkedin, newsletter marketing, newsletters, online content, social media, social networking, web content, yahoo, youtube

Industrial Web Solutions Marketing Team | May 6, 2010

By now I hope all of you are making good use of social media websites like Facebook, Twitter, LinkedIn, YouTube, MySpace and others relevant to what you do. As was astutely pointed out by Kristina Knight in her BizReport article How important is total conversation to brand?, following, reading and analyzing what is being said [...]

Category: Technology, brand management, industrial marketing, industrial search engines, networking, professional networking, search, social networking | No Comments »
Tags: brand management, facebook, linkedin, marketing, product development, search, social networking sites, twitter