Social Media and SEO

| January 20, 2011

The use of social media among industrial professionals is an ever-growing phenomenon. More and more individuals are frequenting sites like Twitter, Facebook, YouTube and LinkedIn, for example, to post and share information about companies, industries, products, technologies, services, news, and a variety of other business-related topics. As a result, it is important now for companies [...]

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Optimizing Your Social Media Pages for Search

| October 19, 2010

As an industrial marketer you are targeting very specific audience groups for each of your products and/or services. Sometimes the idea of optimizing your social media pages, such as Twitter, Facebook, LinkedIn and your blog, so they contain not only keywords and phrases searched by your targeted groups but the right content as well seems [...]

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Globalspec’s Trends in Industrial Marketing 2010: What This Means for Industrial Marketers

| July 1, 2010

Globalspec’s recent survey Trends in Industrial Marketing 2010: How Manufacturer’s Are Marketing Today doesn’t reveal any surprises but it points to the continuing trend to move marketing initiatives from offline where“25% are decreasing trade magazine advertising and 24% are decreasing use of printed directories,” to online where the “majority of manufacturers (51%) are increasing the [...]

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