Content is Still King and Social Media Sites Its Realm

| June 17, 2010

Why do you read the news or your trade journal? For that matter why do you watch television or rent a movie? Content. You want to experience the content that the source provides you. Yahoo certainly understands the power of content and has been engaged in efforts to acquire a partnership with the Huffington Post, [...]

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Facebook, Twitter, LinkedIn: Social Media and Brand Management

| May 6, 2010

By now I hope all of you are making good use of social media websites like Facebook, Twitter, LinkedIn, YouTube, MySpace and others relevant to what you do. As was astutely pointed out by Kristina Knight in her BizReport article How important is total conversation to brand?, following, reading and analyzing what is being said [...]

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How to Be Found as a Service Provider On LinkedIn

| February 25, 2010

  In my last couple of posts, Are You LinkedIn Yet and Get Free Company Profile in Online LinkedIn Company Directory, I encourage my industrial and commercial readers to take advantage of the free services offered by the professional networking site LinkedIn. If you want to be listed as a Service Provider under one of [...]

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