Effective Marketing Strategy to Combat Decline in Sales

| January 18, 2010

According to the December 2009 ISM Report on Business: “The seven industries reporting contraction in December — listed in order — are: Wood Products; Nonmetallic Mineral Products; Miscellaneous Manufacturing; Plastics & Rubber Products; Chemical Products; Printing & Related Support Activities; and Fabricated Metal Products.”  It’s tough to be left out of the growth that everyone [...]

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Avoiding risky dependency on referrals

| March 14, 2009

Referrals are easily the most cost effective way to get new business. Unfortunately, relying on them exclusively is a passive approach that puts the fate of your business’s growth potential into the hands of others, running the risk of negatively impacting your opportunities for developing new revenue outside of price increases. Even if your company [...]

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