Industrial Web Solutions Marketing Team | May 12, 2011

I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]

Category: brand management, business development, conversion, email marketing, industrial marketing, internet advertising, mobile web marketing, online advertising, Online Directories, online marketing, Sales, search, search engine marketing, social media, website content | No Comments »
Tags: display ads, effective marketing strategy, Globalspec Trends in Industrial Marketing 2010, industrial talk, Industrial Web Talk, marketing, marketing mix

Industrial Web Solutions Marketing Team | May 6, 2010

By now I hope all of you are making good use of social media websites like Facebook, Twitter, LinkedIn, YouTube, MySpace and others relevant to what you do. As was astutely pointed out by Kristina Knight in her BizReport article How important is total conversation to brand?, following, reading and analyzing what is being said [...]

Category: brand management, industrial marketing, industrial search engines, networking, professional networking, search, social networking, Technology | No Comments »
Tags: brand management, facebook, linkedin, marketing, product development, search, social networking sites, twitter

Industrial Web Solutions Marketing Team | January 20, 2009

This advice holds true pretty much universally, but when selecting a web developer the choice you make can impact your business for literally years to come.  Think about the number of interviews that you would put a new salesperson through.  Then consider the fact that your website is the only salesperson you have that works [...]

Category: industrial marketing | No Comments »
Tags: marketing, web developers, web development