Google AdWords SEM Agency Reporting Requirements

| September 28, 2010

As Gregg Stewart reminded all of us in his recent ClickZ post, Google is now requiring that all SEM (search engine marketing) agencies that act as third-party campaign managers for their AdWords clients must provide their clients with a monthly performance report that includes AdWords Costs, Clicks and Impressions (number of times the ad was [...]

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Google Analytics Announces 7 New Features Offering Greater Control and In-Depth Reporting

| February 4, 2010

At the end of last year Google announced seven new features added to its analytics program designed to provide website owners with greater control and more in-depth, granular reporting capabilities. A great application to begin with, Google Analytics just keeps evolving to meet the demanding needs of its users. Here is a summary of the [...]

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