Industrial Marketers Faced with Impact of Rising Prices

| March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

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What Are You Doing to Increase Sales?

| January 13, 2011

2010 ended on a pretty good note according to the December 2010 Manufacturing ISM Report on Business issued on January 3rd. The PMI was at 57% – not bad, indicates growth at a faster rate – and 11 of the 18 manufacturing industries reported growth, including Apparel, Leather & Allied Products; Primary Metals; Fabricated Metal [...]

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Makes Sales by Demonstrating Value

| November 30, 2010

A couple of weeks ago I read a ClickZ post by Jack Aaronson that highlighted 5 Ways to Stand Out at Christmas. Offering some great insight, he observed that this Christmas is going to be about promoting value: “People either don’t have money right now, or they have it and are afraid to spend it [...]

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