The Power of Effective Branding: How Toyota’s Global Sales Rose 15.3% Despite a Massive Recall
Industrial Web Solutions Marketing Team | March 2, 2010
If you ever doubted the power of effective branding then look to Toyota and cast off all doubts now! Despite the “largest auto recall in U.S. history after incidents of random acceleration resulting in fatalities”, according to Industry Week Toyota achieved a 15.3% increase in global sales. At a time when manufacturers like GM are [...]
