Industrial Web Solutions Marketing Team | April 8, 2010
As Sage Lewis points out in his recent ClickZ article No One Cares About Your Products people searching for a particular product or service are interested to know what others think about what you offer. There are a number of ways to express the views of your customers on your website even if you don’t [...]
Category: copywriting, email marketing, industrial marketing, online marketing |
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Tags: copywriting, industrial marketing, marketing copy, website copy
Industrial Web Solutions Marketing Team | August 24, 2009
I can’t tell you the number of times I have reviewed existing website copy and all I see is what I refer to as “me, me, me, me” writing. Don’t get me wrong, your history, capabilities and successes should be recounted and are a great thing. Congratulations on your accomplishments! But don’t bore your readers [...]
Category: Websites, industrial marketing, online marketing |
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Tags: website, website copy