It’s What Your Customers Say That Matters

| April 8, 2010

As Sage Lewis points out in his recent ClickZ article No One Cares About Your Products people searching for a particular product or service are interested to know what others think about what you offer. There are a number of ways to express the views of your customers on your website even if you don’t [...]

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Are Your Website Visitors Bored With Reading How Great You Are?

| August 24, 2009

I can’t tell you the number of times I have reviewed existing website copy and all I see is what I refer to as “me, me, me, me” writing. Don’t get me wrong, your history, capabilities and successes should be recounted and are a great thing. Congratulations on your accomplishments! But don’t bore your readers [...]

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