Posted By Industrial Web Solutions Marketing Team on October 27, 2009

You probably spend at least some time on the web during your daily routine.  What catches your eye?  We all know how prevalent pay per click has become when performing searches, but when you are on a site, where do you go?  For instance, let’s say you need a gift for someone so you go to a site that sells clothing.  What do you do next?

• Look for specials?  Any calls to action on the home page?
• Use the navigation to drill down to what I need?
• Use the site search to look for exactly what I need?
• Browse around, looking for inspiration?

I realize this is a quick post, and those were easy questions, but think about them in terms of your own site.  Can your customers do all of those things?  If they can’t, why not?  And if you go to a site that does not offer you the way you like to shop, what do YOU do?

Categories: Websites
Tags: design, ease of use, navigation