PPC Search and PPC Social Media Online Advertising Strategy

| August 22, 2011

In order to get the most out of your online advertising PPC search and PPC social media campaigns you have to understand exactly how each channel works and what it offers you in the end. An effective strategy allows you not only to take advantage of the benefits of each channel independently but actually maximize [...]

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Why Marketing Mix is Important

| May 12, 2011

I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]

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April’s Manufacturing ISM ROB Shows Manufacturing Above Expectations

| May 10, 2011

Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee, stated in the April 2011 ISM Manufacturing Report on Business that the “recent trend of rapid growth in the manufacturing sector continued in April as the PMI registered above 60 percent for the fourth consecutive month. The New Orders [...]

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