Industrial Web Solutions Marketing Team | May 12, 2011
I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]
Category: brand management, business development, conversion, email marketing, industrial marketing, internet advertising, mobile web marketing, online advertising, Online Directories, online marketing, Sales, search, search engine marketing, social media, website content |
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Tags: display ads, effective marketing strategy, Globalspec Trends in Industrial Marketing 2010, industrial talk, Industrial Web Talk, marketing, marketing mix
Industrial Web Solutions Marketing Team | May 3, 2011
A recent MarketingVox post on Global Marketing shared the story of “Jonathan Defoy, the founder and CEO of BizTree, a Montreal-based business that sells templates for everyday business transactions.” This savvy business owner grew his company by intelligently using global search. His product is a $200 template package of 1,500 pre-written everyday business documents. By [...]
Category: behavioral targeting, brand management, business development, content creation, conversion, google, industrial marketing, internet advertising, online advertising, search engine marketing, web analytics, website content |
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Tags: foreign sales, global marketing, google, Industrial Web Talk, IWS, search engine marketing, targeting global markets online
Industrial Web Solutions Marketing Team | March 24, 2011
When you mention website updates many people still think only of website design. What is often overlooked when budgets are being set aside for ‘website update or re-design’ is web content development. Oddly enough many website owners think that it is enough to put the product information developed by the manufacturer and to have a [...]
Category: business development, content creation, content targeting, content writing, copywriting, google, industrial marketing, industrial PR, mobile web marketing, online marketing, search, seo, small business, website content |
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Tags: copywriting, digital images, sale and marketing web copy, web content, web content development, website content