10 Free Google Applications Industrial Businesses Should Consider
Posted By Industrial Web Solutions Marketing Team on May 20, 2010
Gmail: A webmail program that not only provides you with more free storage than you’ll probably ever need (currently 7+ GB) but it also offers you the ability to create folders, easily manage SPAM, easily manage your contacts, interact with other Google applications like Google docs and buzz, and access everything online from either your desktop or mobile device.
Google Docs: Create, edit, store and share documents, drawings, flowcharts, spreadsheets, presentations, forms and more online in real-time with other Google users. The latest version has chat and character-by-character real time co-editing.
Google Places: A great way to manage your local business listing online is to add or update your business information as it appears on Google Maps. The application allows you to communicate with customers, manage your business information, post coupons and live updates, and use the Performance Dashboard to see how your listing is performing for you. There are lots of additional features to help you to get the most out of your business listing while providing Google Maps end-users with the most up-to-date and compelling information about your business.
My Maps: Allowing you to create custom maps that you can share with your existing or potential customers to entice them to visit your location, you can map out routes, highlight hotels and places of interest, and even recommend your favorite bars, nightclubs, restaurants and cafes. Use your imagination and illustrate the myriad of reasons why a visit to your establishment or event is worth the time, expense, and effort. Then create the custom maps and include them in your email marketing campaign.
Blogger.com: Create a personal or professional blog that keeps you connected to your target audience groups. Demonstrate your interests and expertise, or share your insight. Allow readers to comment and get a conversation going on a compelling topic.
Google Buzz: Encourage customers to join your communication network and keep them informed of your business enhancements, new products, new staff, or solutions to customer concerns you’ve developed. This integrates nicely with Gmail and posts can be added and received directly from within Gmail.
Google Reader: A browser-side application, Google Reader conveniently aggregates all the online journals, blogs and websites you read to keep yourself up-to-date with industry news, events and your competition. New content from your favorite sites is delivered to your reader automatically. The reader also integrates easily with iGoogle.
iGoogle: Customize your own Google homepage with iGoogle. Select your interests, a theme (look and feel), and choose your geographic location to get weather and news updates about your area. Add access to your favorite websites like Google Reader (get blog, news, and website updates delivered right to your homepage), YouTube, Facebook, CNN and much more. Add amusements like PacMan or the Daily Crossword.
Google Product Search: A data feed directly to your products. There is no charge for uploading your products or for the additional traffic you receive. Your products will appear within the Google Product Search engine and may even appear in Google.com depending on their relevance. A word of caution: data feeds should be properly managed and maintained to remain effective.
Google Checkout: A fast, secure checkout process that helps increase sales by bringing you more customers and allowing them to buy from you quickly and easily with a single login. Users register with the Google Checkout service and then are able to shop conveniently online with the sellers who are using the service.
BONUS:
Google CheckOut Store Gadget: In less than five minutes this gadget allows you to create an online store using Google docs to add and manage your inventory. Use it with Google Checkout.
Google Analytics: Become a data-centric organization and use real-time web analytics to understand how visitors are interacting with your web content and how you can set goals, measure activity, create strategies, and improve results. Special tracking code is provided that you will have your web developer add to each of your web pages.
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Thank you. We appreciate your comments and are happy to learn you are able to use the information we offer.
Thanks for the great post. Your tips and advice about the best free applications from Google that the industrial business should look into was really interesting to read. Keep up the great job. Check out http://www.karmiccoach.com/ and http://www.mysticselling.com/ as these provide valuable tips, techniques as well as business tools for the small companies.
-Sunoj
We’re glad you found our post helpful. Many of our readers are small businesses. Thank you for sharing the links to the sales coaching companies. I am wondering how many of our readers have used sales coaches, or continue to use them, and what their experiences were/are? We’d love to hear from you.