Industrial Marketers Faced with Impact of Rising Prices

| March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

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What Are You Doing to Increase Sales?

| January 13, 2011

2010 ended on a pretty good note according to the December 2010 Manufacturing ISM Report on Business issued on January 3rd. The PMI was at 57% – not bad, indicates growth at a faster rate – and 11 of the 18 manufacturing industries reported growth, including Apparel, Leather & Allied Products; Primary Metals; Fabricated Metal [...]

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Can Industrial Videos Go Viral?

| December 30, 2010

Industrial videos are a great industrial marketing tool. Unlike consumer-oriented videos, however, the content typically appeals to a very narrow audience. In a recent ClickZ post by Sean Carton, the author outlines several qualities held by the Top 10 Viral Ads by Unique Views just published by Advertising Age and Visible Measures. Let’s take a [...]

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