Using Keyword Research to Understand Potential Customers

| September 6, 2011

In order to successfully reach your potential customers you have to address their current interests and wants. So how do you determine what those are? A good place to start is with comprehensive research into the keywords and phrases they use to search. The keywords and phrases used by your target audience groups to search [...]

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Google Places Great for Local Industrial Marketing

| March 15, 2011

Introduced as a way for Google to help users pinpoint location and information for local consumer, commercial and industrial businesses and services, Google Places continues to be updated with many great features that can be used effectively for industrial marketing. The first thing you have to do is claim your listing or ‘verify your Place [...]

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Industrial Marketers Faced with Impact of Rising Prices

| March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

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