Canadian Study Says 80% Search Info on Manufacturer/Supplier Website

Industrial Web Solutions Marketing Team | June 24, 2010

According to Bizreport.com’s recent post Study: Internet ‘disrupting’ trade publications a Canadian Business Press study of business information sourcing reveals that “in five of the seven sectors [retail, automotive, agricultural, travel/tourism and information technology] business to business (B2B) publications ranked second to the internet as an information source.” This means that business professionals are going [...]

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Facebook Controversy: Privacy and Social Networking

Industrial Web Solutions Marketing Team | May 25, 2010

There is much controversy of late concerning the less-than-desirable practices of Facebook and the public outcry for privacy by its users. In a recent Marketing Vox article Three Reasons Why a Brand Should Think About Pulling the Plug on Facebook the author raises the question about whether or not “the site’s policies and the growing [...]

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The Power of Effective Branding: How Toyota’s Global Sales Rose 15.3% Despite a Massive Recall

Industrial Web Solutions Marketing Team | March 2, 2010

If you ever doubted the power of effective branding then look to Toyota and cast off all doubts now! Despite the “largest auto recall in U.S. history after incidents of random acceleration resulting in fatalities”, according to Industry Week Toyota achieved a 15.3% increase in global sales. At a time when manufacturers like GM are [...]

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